Rick Santorum has released a new ad, taking a direct hit at Mitt Romney. If you have not seen it yet, take a peak HERE.
Some argue that this advertisement takes a more juvenile approach in an effort to fire at Mitt Romney, who he claims has made childish slaps towards Santorum’s direction. If you notice, during the ad Santorum never gets hit by Romney’s mud, which would resemble Santorum’s real life attempt to come off as a clean and honest candidate.
Santorum does have something going for him in the advertisement. A common thought on people’s minds is that Romney is a little too liberal for the kind of candidate that the GOP wants. Santorum was able to take advantage of that criticism and frame it in an ad that could make Santorum look stronger.
One mistake Santorum made? He needs to be more careful about who he quotes. Appearing in text on the screen was a quote that said “Romney adviser admits Romneycare was blueprint for Obamacare”. That statement may be true, but the source listed was rushlimbaugh.com. Rush Limbaugh has his fair share of supporters, but there are many, many people who cannot stand Rush Limbaugh and his at times exaggerated statements about anything not severely conservative. Using that as one of the main sources in his ad is sure to sour some people from him.
What do you think of this ad? Will it help or hurt Santorum?